Fred Herzog . Photographs
6 November 2010 to 9 January 2011
Opening Friday, 5 November 2010 . 7 pm
Life may be colorful, but black-and-white photography is more realistic—or so it was said. For many years, color photography was considered an inferior and not particularly valuable medium. Classic black-and-white photography was undisputed in the art world, but artistic color photography was supposedly banal and amateurish, a commercial medium for dilettantes.
In the early 1950s, Fred Herzog began to revolutionize established viewing habits and existing orthodoxies. As a pioneer of color photography, he developed a profound visual sensibility for the ostensibly inconsequential. His subject matter included Vancouver streets, supermarkets, gas stations, bars, urban and natural landscapes—and again and again, people in their environments, visualizing the highs and lows of the (North) American dream.
C/O Berlin presents the first German exhibition of 40 photographs by Fred Herzog. A catalog accompanying the exhibition is published by Hatje Canz.