In its inaugural exhibition ‹Lovin’ it? Outlooks and Oppositions›, the Bromer Art Collection, a museum whose collecting activity focuses on mountain painting and contemporary art, will show works by national and international contemporary artists. The exhibition’s title stands for the figments and fallacies of our times, the clichés and opposing opinions that shape our worldview. The majestic Matterhorn, the very epitome of the mountain, appeals to most tourists and Swiss residents. It has a high recognition value and has long become an emblem, if not even a product – reproduced and sold in the thousands. Yet what exactly does this symbol suggest today – or has it become a mere empty vessel for rigid and fossilised notions?
The Swiss Alps define the image of the Swiss Confederation around the globe, yet this outside perspective is often saturated with clichés. Indeed, long-established values are increasingly dissolving, leading to an ever-greater balancing act between tradition and the here and now. This moment of varied perspectives generates ambivalence and contradictions, yet at the same time these very inconsistencies make it possible to frame and project new worldviews. What artistic means and methods are there to find forms of representation for our times and question conventions? The exhibition seeks to dissolve habits and bring to the fore the moment of transgression of established boundaries. In this context, the focus is not on the mountain as a classic visual motif but rather as a platform for the projection of ideas, visions, impressions and human feelings – hope, disappointment, as well as criticism and anger. Man – central to the development and the shaping of worldviews – stands at the conceptual and dialogical core of the exhibition.
Amongst others, the exhibition will feature works by Walead Beshty, Monica Bonvicini, Nicolas Faure, Noah Kalina, Susana Perottet, Claire Pestaille, Nikki Rosato, Bridget Smith, Kiki Smith, Levi van Veluw and Gillian Wearing.