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 Superflex | | |
n recent years the Danish artists group SUPERFLEX (Rasmus Nielsen, Jakob Fenger and Bjornstjerne Christiansen) has organised various kinds of projects and workshops in Brazil, Thailand and Europe addressing the prevailing economic structures and the production sequences of goods. These artistic activities are not necessarily opposed to commercialism and globalisation, but try instead to render economic structures visible and to integrate producers and consumers into the art projects.
In 2004 SUPERFLEX developed the drink "Guarana Power", plus the respective logo, together with farmers who cultivate the berries of the guarana plant. By supporting this "self-organisation" the project was responding to the price dumping policy pursued by large firms who have a monopoly on guarana berry plant and the brand name guarana. |