Swab is the only Contemporary Art Fair founded by an art collector this offers a unique vision for the visitors and the final buyer’s point of view. Our proposal is to break with the elitist and hermetic idea that often surrounds the contemporary art scene, making it more accessible to the general public.
Swab wants to be a Fair to discover, a place to find works never seen at other Fairs. That is the reason why its selection committee formed by gallery directors and art professionals not only make a selection of received applicants. At Swab, process of election is based on searching and following the artist’s works from any discipline that represents in any way the emergent art of their countries. Swab combines the participation at the Fair by invitation and by application.
Swab keeps its origins based on creating opportunities for emerging galleries, artists and commissaries that begin their art career. One of our objectives is to offer them access to the art market, something difficult currently with the actual situation and its endogamic trends.
Following this premise on 2011 MYFAF was created. It gives the opportunity for young galleries that had never participated in Art Fairs to present their program sponsored completely by Swab.
Swab not only supports emergency in the creation field. Its objective is also to promote contemporary art collections, making the initiation easier through the participation of young artist with affordable works. These new art collectors are fundamental to keep the art market in our country alive and to guarantee its continuity.