With ODE ART Berlin artist Undine Goldberg at the Galerie Laura Mars presents an olfactory work twenty-four international artist participate in.
Two glazed pieces of pottery filled with liquids occupy the room. Made by Undine Goldberg, the ceramics, visually a cross between stoup and ergotherapeutic object, form the center of the exhibition. The vessels exude a smell. It was composed by mixing various scents (not all of them perfume) contributed to ODE ART by the artists. From various ingredients, originally individual property of the artists, more “abstract” smells resulted, and these experimental re-formulations will as a group work occupy the gallery.
There are two variants of ODE ART (a play on words, eau d’art meaning “art water”): “Femme” and “Homme” whereby the participating artists are treated equally. For a special edition, Undine Goldberg presents small casts made of plaster: sculptural scent carriers.
Better known for her video film works and watercolours, Undine Goldberg with ODE ART enters virgin territory: perfume, airy promise and invisible form of art, is a distinctly unusual medium in the visual arts.
Nonetheless such olfactory art is a consistent continuation of previous works by Undine Goldberg. In her video films she deals with subjects such as glamor and fashion, the deceptive sheen on the world of consumer products. Here the mediated form often contradicts the content, are the consumerist promises of splendid and expensive fashion humorously subverted as the films are shot with a toy camera, for instance.
Take the film “Millefleur” from the year 2000. Here Undine Goldberg talks about her prettiest garments, gives advice on fabric care, recalls the when and where of every item’s purchase, yet the viewer gets to see just a blurred black-and-white image, and is left guessing.