|For art lovers and collectors (6.2.2012)|
||The ART Innsbruck is currently preparing it's 16th edition: this time from 24th to 27th February 2012|
For the first time the ART Innsbruck shows contemporary Russian art in it's big special exhibition
The rush dominates these days in the Gutenbergstraße. The documents for exhibitors to the 16th ART Innsbruck are meanwhile sent, the first booths are already booked. Now is the time for planning and organizing. Although the ART Innsbruck is only taking place for four days - next year from 24th to 27th February - the project has grown to a year round job for ART-foundress and directress Johanna Penz and her tightly structured team. Not least because of web and Co. For a eager communicator like Johanna Penz it's self-evident, that she stays in contact with her costumers, business partners, visitors and 'Fans' through Facebook and Twitter. 'That's by now a part of it', is Penz convinced. 'Especially the social media consume many resources, which are actually not there. Time, for example.' smiles the notorious night- and hard-worker. But the contact - above all to the audience - is very important for her. 'This audience is remaining ultimately loyal for 16 years now, as well as many exhibitors, who are coming to the fair since the beginnings and have meanwhile established an excellent client base. As a matter of fact, not every exhibitor suits to the ART Innsbruck, is Penz convinced. 'We've been learning a lot here over the years', tells Penz. An art fair exists because of the actual buys of art. 'We are after all not a subsidized competitive exhibition.' Therefore it's a special skill to set up and develop this mix of exhibitors, which animates the audience to buy and not only to stare. Though the staring is of course an important 'experience', especially for an art fair. Therefore Penz and her team always attach importance on excellent and exciting special exhibitions, as well as a communicative inspiring supporting program. Penz is already looking forward to the next big special exhibition. For the first time a cross-section of contemporary Russian art will be displayed at the ART Innsbruck. 'Meanwhile there are so many Russian guests here - and of course accordingly many cliché images. That's why I think it's very interesting to present our audience Russian artists this time.' Penz, in any case, holds unswervingly tight to her motto of the first hour: 'From the very beginning we wanted to be a fair for beginners and collectors. The ART should be a place, where you can head without constraint towards art and galleries. I think, we succeeded. Whoever comes to us, feels just fine. And that is the best confirmation for our work.' She said in the end and says good bye as her next appointment is already waiting. Anybody who experiences Johanna Penz notices quickly, that an art fair is in fact a round-the-clock-job.
International Fine Arts from the 20th and 21st century - focus after 1960 - is presented annually in spring at the ART Innsbruck. 70 exhibitors - gallery owners and art dealers from 10 nations - are showing the works of over 700 artists.