|Ready. Set. Go! ARTEAMERICAS GETS READY (9.3.2010)|
|We are pleased that every gallery space at arteaméricas has been taken. In addition, we have video boxes, four museum spaces, two spaces for the Haitian Artist Relief fundraiser and, new in 2010, a VIP lounge. You can go into the EXHIBITORS section in our website, arteamericas.com, to visit all our exhibiting galleries'websites.|
The 146-page catalog is currently being printed.
The 2010 arteaméricas promotional campaign has begun to intensify, especially in South Florida, with the goal of attracting buyers and collectors to the fair.
With the great help of our media partners, we have obtained full page ads and editorial space in at least 17 magazines of which ten are specialized in art including, for the first time, two from Brazil and seven of general interest.
We have begun an aggressive campaign in The Miami Herald (circulation 400,000) and the Spanish-language El Nuevo Herald (circulation 100,000). Starting two weeks before the fair, we will have both half page and full page ads in each newspaper. In addition to numerous small ads, in the ten days preceding the fair and during the days of the fair, there will be an ad in each newspaper every day!
New in 2010 is an 8 ˝ by 11 inch color brochure that will be inserted in the New York Times and this will be distributed to the publication's 30,000 South Florida subscribers. There will also be an insert in Miami Today, a weekly newspaper read by the business community with a circulation of 30,000. The inserts include a coupon good for two free entrances to the fair.
This program is designed to target an English-speaking market and familiarize them with arteamericas and specifically invite them to attend the fair.
To back this up, we have joined forces with two upscale, English-language radio stations, WDNA and Classical South Florida, and have an aggressive advertising schedule the week of the fair.
We will continue to target the Hispanic market with one of the leading Spanish-language radio stations, Radio Caracol, who will once again be our partner and help us market the fair to their diverse audience.
An aggressive public relations campaign has started and will greatly increase as we get closer to the fair. This will allow arteaméricas to continue to receive ample publicity the days before and during the fair.
Visit arteamericas.com for more updates!
As always, if you have any questions, don't hesitate to contact us at firstname.lastname@example.org.
See you at arteaméricas!