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Art Fair
ARTEBA.2011 . 20th
  Two thousand eleven, as the year marking the twentieth edition of arteBA, promises to be particularly important for the Buenos Aires cultural scene. arteBA is one of the most emblematic art fairs in the region and, over the years, it has solidified into one of the truly outstanding artistic events in the Latin American scene.

Over its twenty years of existence, the Fair has become a 'must-attend' experience for artists, gallery dealers, collectors, critics, curators, museum directors, and international cultural figures.

And for the general public as well, arteBA is now a common cultural reference point emblematic of the Latin American artistic world. Over time it has become an unprecedented media phenomenon and a mass event, attended by over 120,000 visitors. No doubt the celebrations of EDITION 20 will further attest to the importance the Fair has acquired over the last two decades.

arteBA is an exhibition platform for the artistic manifestations that reflect the contemporary spirit. With the aim of ensuring exhibition quality and keeping the fair in line with international standards, a Gallery Selection Committee chooses for each edition a set number of galleries that adhere to the focus and objectives of the Fair. Fernando Farina (a freelance curator and critic from Santa Fe, Argentina) has presided over the arteBA 2011 Gallery Selection Committee, which has also included Rodrigo Alonso (freelance curator, Buenos Aires, Argentina), Laura Batkis (art critic, teacher, and freelance curator, Buenos Aires, Argentina), Luisa Duarte (art critic and freelance curator, Sa?o Paulo, Brazil), and Fernando Entín (director of the Elsi del Rio Gallery, Buenos Aires, Argentina) representing Argentine galleries.

Thanks to the support of its sponsors, arteBA is able to develop projects that enrich the contents of the Fair. Within the festive setting of EDITION 20 of arteBA, the eighth edition of the arteBA-Petrobras Visual Arts Prize will take place, by now one of the most eagerly awaited prize in the art scene. Sonia Becce (freelance curator, Buenos Aires, Argentina) and Claudio Iglesias (art critic and freelance curator, Buenos Aires, Argentina) have served as directors of the latest edition of this competition. The Selection Jury, made up of the prize's directors and graphic designer Alejandro Ros, chose, among the applicants, the following artists, who will exhibit their projects at the fair and compete for the Stimulus Prize of Arg $50,000 (fifty-thousand Argentine pesos): Pablo Accinelli (Buenos Aires), Victoria Colmegna and Valentina Liernur (Buenos Aires), Carlos Herrera (Rosario, Santa Fe), Belén Romero Gunset (Tucumán), Luciana Rondolini (Buenos Aires), Mariana Telleria (Rosario, Santa Fe), and Santiago Villanueva (Azul, province of Buenos Aires).

This year's fair also welcomes a great new addition, the U-TURN Project Rooms by MERCEDES-BENZ, a new section whose goal is to bring the best in international contemporary art closer to the visiting public. Abaseh Mirvali (a freelance producer of public cultural projects from California, USA) has been responsible for the selection of the eleven galleries from Germany, Argentina, Brazil, Colombia and Mexico that will make up this project.

Ever since its beginnings, arteBA has also functioned as a venue for discovering and launching young talent. For the past six years, Barrio Joven Chandon has turned the "youth zone" or "neighborhood for the up-and-coming" of its title into the space at the Fair for publicly presenting emerging artists. The Barrio Joven Chandon Selection Committee has been made up of Ana Paula Cohen (freelance curator, editor, and writer, Sa?o Paulo, Brazil); Leopoldo Estol (artist, Buenos Aires, Argentina), and Inés Katzenstein (director of the art department of the Universidad Torcuato Di Tella, Buenos Aires, Argentina).

The Argentine insurance company Zurich will continue its arteBA-Zurich Matching Funds program which, in this its seventh edition, will allow various museum - the Museo Superior de Bellas Artes Evita-Palacio Ferreyra of the City of Córdoba, the Malba-Fundación Costantini of the City of Buenos Aires, and the Museo de Arte Contemporáneo Nacional del Litoral of the City of Santa Fe - to enhance their collections with works acquired at the Fair from the combination of funds from Zurich and the museums themselves.

In its second edition the Arcos Dorados Latin American Painting Competition will, through its regional character, continue to strengthen the bonds between those countries for building up contemporary art in its Latin American identity. In 2011 the competition will be devoted to young artists from Brazil, Costa Rica, Peru, Puerto Rico, and Venezuela. The guest curators, who have selected from the applicants those who will exhibit their work at the Fair and will compete for the Acquisition Prize, are: Tamara Di?az Bringas (freelance curator, and current resident of Barcelona, Spain and San Jose, Costa Rica), Julieta Gonza?lez (Venezuelan, an associate Curator of Latin American art at the Tate Modern, London, England, and a freelance curator), Rodrigo Moura (curator, Instituto Inhotim, state of Minas Gerais, Brazil), Rodrigo Quijano (freelance curator, connected with the former space "La Culpable," Lima, Peru), and Marianne Rami?rez Aponte (executive director, Museo de Arte Contempora?neo de Puerto Rico). The young artists chosen to represent their countries are: Rodrigo Bivar (Brazil), Fabrizio Arrieta Avedaño (Costa Rica), Giancarlo Scaglio (Peru), Jonathan Torres (Puerto Rico), and Iván Candeo (Venezuela).

For the third year in a row, Banco Ciudad will participate in arteBA both by showing a special selection of works by young talents and, in what is by now a tradition in the successive editions of the Fair, will hold its well-known "Living Room Chats" ("Charlas de Living"); and it will also present artist Carlos Gallardo's work from 2003, "Chupa sangre" (Blood Sucker).

As in the most recent editions of the Fair, Patio Bullrich will again present a project by an established Argentine artist, working within the conceptual framework of Pop art. The artist chosen to participate in arteBA 2011 will be Dalila Puzzovio, who will be showing her work "El Deslumbre" (Dazzle).

CITI will once again host the Fair's pre-opening and participate once more in the Acquisitions Program. Thanks to its generous donation, Malba-Fundación Costantini will select a work that will add to the richness of its collection. The work chosen will be on display during the Fair at the company's space.

La Rural, the convention center in which the Fair is held, also renews its commitment to acquiring art works, giving continuity to Impulsarte, its Stimulus Program for Contemporary Art. Through a committee specially appointed for the purpose, La Rural will choose works exhibited at arteBA.2011 to add to the company's art collection.

The airline LAN will once again offer its free service of audio guides, to give visitors the opportunity to get closer to the artists' creative expression through an exclusive tour mapped out by art critic Alicia de Arteaga and read by the well-known radio and television commentator Lalo Mir.

As part of its program "Arnet, Culture for All," the Arnet stand will turn into a multi-sensory workshop in which visitors can not only observe works of art but also interact with their creators in the midst of their creative process. The artists the curator Máximo Jacoby has invited are: Romina Orazi, Marcela Cabutti, Elisa Strada, and Roberto Padilla. They will work on small scenes and situations that, far from being passively contemplated by the public, will offer a connection, without intermediaries, between the artists and the visitors to the Fair.

The Cultural Secretariat of the Nation will participate in this new edition by showing works by Argentine sculptor Rogelio Yrurtia from the museum of the artist's house. Having fallen into a relative and unjust oblivion over the last two decades, his work demands a new examination, one that links us to a highly relevant creator.

Aeropuertos Argentina A2000 will disseminate information about arteBA in the country's main airports and, in keeping with the celebration of twenty editions of the Fair and showing its commitment to art and national culture, AA2000 will present at its stand works by the abstract artist Kenneth Kemble.

Chandon will again make the first purchase of a work before the Fair opens to the public. That work will be donated to MAMBA, the Museo de arte Moderno de Buenos Aires. In addition, the New York artist Tom Fruin will be invited to intervene at his space at the Fair by recreating the work he made at the Royal Library of Copenhagen.

The presence of BlackBerry will be another great new feature of the Fair this year. The company will offer arteBA.2011 the first application of free downloading for the Fair, which promises to become an invaluable tool for collectors, curators, and the general public.

The daily newspaper La Nación and TV channel TELEFE renew their commitment as media partners of arteBA, contributing in the form of coverage of contemporary art and the year-by-year media expansion for the Fair. Likewise, thanks to Nueva Dirección en la Cultura (New Direction in Culture) the Fair can be a presence on the streets of the city.

Within the Museums Acquisitions Program that the arteBA Foundation promotes, the Frank Rawson Provincial Museum of Fine Arts, in the Province of San Juan, the Tigre Art Museum in suburban Buenos Aires, and MAC, the Museo de Arte Contemporáneo de Salta, will attend arteBA.2011 looking for works of contemporary art to add to their collections.

The presence of internationally renowned figures has been increasingly bolstered at the Fair. In the last edition of arteBA the International Committee was created, made up of personalities who can serve as deluxe ambassadors for arteBA around the world, fulfilling the mission of inviting important international collectors and art-world figures to become direct participants in the Fair. In 2011, the International Committee has been presided over by Nelly Arrieta de Blaquier and made up of Teresa A.L. de Bulgheroni, Marlise Jozami, Jean-Louis Larivière, Dudu von Thielmann, and Ivan de Pineda.

The Culture Ministry of the City Government of Buenos Aires will again be the Silver Sponsor of arteBA and will host the OPEN FORUM 2011, held in the Fair's Auditorium with free and open admission. The programming will include the Contemporary Art Series, a program of special presentations, and Prime Time, which will feature important figures from the international art scene.

To make Buenos Aires a major cultural center has been the great aspiration of the organizers of this fair since its inception. Today, we can justly celebrate that such a goal has become an evident fact. arteBA 2011 will undoubtedly be the historic edition it deserves to be.

May 19 to 23

May 18 (by invitation only)

1 to 9 PM

La Rural
Pabellones Azul y Verde (Blue and Green Pavilions)
Sarmiento Ave. 2704, Buenos Aires

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Press Liaison:

Soledad Álvarez Campos
Paraná 1160 3ºA / (C1018AAD) / Buenos Aires, Argentina
Phone. (+5411) 4816-8704 int.107 / Fax (+5411) 4816-8709
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