|ARTESANDANDER 2011: NORTHERN SPAIN'S CONTEMPORARY ART FAIR ADAPTS TO THE CURRENT TIMES (28.6.2011)|
||Since ARTESANTANDER was launched in 1991, The Art Fair of Northern Spain has provided continual space for the finest cutting-edge art of each period. On its 20th anniversary, in a process of adapting to the needs of the current times which have only just begun, in this situation of constant changes, the fair is undergoing a necessary transformation without losing sight of its former course full of struggle and work as well as satisfactions and successes. |
The change basically arises from the need to optimize existing resources during complicated times, to be more efficient and effective when bringing together gallery owners, artists and collectors and, in short, to seek alternatives to the conventional method of organizing art fairs, which has thus far been effectual but is beginning to show signs of exhaustion.
The 2011 iteration of ARTESANANDER will take place, as usual, at the Palacio de Exposiciones of the Cantabrian capital, this time July 20 through 24. The basic principle of the change to be applied from this moment on is the fact that the ARTESANTANDER show will become a Projects Festival. It will be a more selective show specializing in and focusing on the project proposals of the participating galleries, proposals which will be evaluated in order to determine whether they will be selected for participation in the event itself, and the quality of which will be prized above all else.
From now on each gallery will be provided with a free stand where it will present an exclusive programme adapted to the Fair's characteristics and public. Since each participating gallery will put forth a single programme, based on a solo show, a group show or various artists, representing its own image for visitors, the level of the content of the fair on the whole is sure to increase even more.
Starting in 2011, ARTESANTANDER will be held exclusively on the upper floor of the Cantabrian capital's trade-fair centre. In 2011, the show will consist of 45 stands measuring roughly 24 m2 each, so the particular structure of the space used will be clearer, more open and more accessible, which will facilitate everyone's work and underscore the mission of this show, based on simplicity, clarity and practicality, as opposed to more complex formulas.
A selection committee consisting of Orlando Brito Jinorio, freelance curator who has worked at the Centro Atlántico de Arte Moderno of Las Palmas de Gran Canaria (CAAM) where he was Deputy Director, directed Espacio C of Comargo and was General Curator of the Uppsala Biennial of Sweden; María Colubi López, freelance curator who has worked at the galleries Oliva Arauna and Max Estrella and who, in 2007, participated in PHotoEspaña Discoveries as a member of the jury in the Portfolios Viewing project, and who collaborated with the Tanya Leighton Gallery of Berlin in ARCO 2010; and Sandra Vieira Jurgens, Communications Advisor of the General Directorate of Art of the Portuguese Ministry of Culture and Editorial Advisor of ARTE LISBOA since 2005, and founder, director and editor of the online platform specialized in art ARTECAPITAL, will be in charge of evaluating the different proposals submitted by candidates for the exposition, and inviting the chosen galleries. Applications can be sent to the Fair address until June 9, the closing date for requesting spaces for the event.
The Collectors Programme will continue. A new process is being launched by the organization to encourage the presence of heads of museums, art centres and collections in order to convert ARTESANTANDER into an observatory of projects and artists. The aim is to establish a breeding ground for creators capable of becoming a national benchmark, while also facilitating access for the leading art administrators in Spain and Europe to the freshest and most interesting contemporary artists and projects.
In addition, Urban Visions, a successful formula based on the concept of street art, will continue as an outside promotion of the Fair itself and, at the same time, as the quintessential summertime cultural referent for citizens who happen to be in Santander on the dates that the Fair is under way.