|MADRIDFOTO 2010 - News after Fair (18.5.2010)|
||The second MADRIDFOTO stood out for the high quality of the photos, the turnout of international experts and the interesting foreign galleries showing at the fair.|
Giulietta Speranza, the fair’s artistic director, claimed that “MADRIDFOTO has staked out a place for itself as a meeting place for professional players in photography: Gallerists, collectors and critics turned out in big numbers at the fair’s new location in Palacio de Deportes“.
Around 10,500 visitors, including leading agents in the Spanish art market, came to Palacio de Deportes in Madrid to check out the photography on view at the booths of the 58 galleries taking part at MADRIDFOTO. For this second edition of the fair, there was a notable increase in the presence of vintage photography by classic photographers such as Brassai (Alan Klotz Gallery, New York), Colita (Galería Valid Foto, Barcelona), Helen Levitt (Galería Laurence Miller), Robert Mapplethorpe (Galería 3 Punts, Barcelona & Nicholas Metivier Gallery, Toronto) and Diane Arbus (Galería La Fábrica, Madrid). That said, despite this increase in vintage copies, galleries mostly focused on artists working today with lens-based media.
The quality of current photography at the second edition of MADRIDFOTO was underscored with two prizes awarded to works on view: the Acciona Prize to works related with the issue of sustainability, which went to Íñigo Calles (San Sebastián, 1953), an artist represented by Galería Vértice, for his work Cinta Transportadora (2009), exploring the geo-mining landscape of Asturias in the north of Spain. Likewise, Cada cosa su lugar. Otro lugar, otra cosa (2009) by Dias & Riedweg, represented by Filomena Soares (Lisbon), won the Region of Madrid-MADRIDFOTO Prize awarded to emerging artists and now enters the Region of Madrid collection.
MADRIDFOTO brought together international specialists for two roundtables: the first debating issues associated with collecting photography with experts of the stature of Nathalie Herschdorfer, (Curator of Musée de l'Elisée, Lausanne), Mathias Harder (Curator of Helmut Newton Foundation, Berlin) and Laurence Miller (gallerist and collector, New York); the second discussing the current state of the medium, with Kris Graves (gallerist, New York), Jose María Díaz-Maroto (photographer), Sergio A. Fernández (Iris publishers, London) and Pepe Frisuelos (director of Entrefoto, Daylight & Luzdia).
Laurence Miller (New York) believes that “the quality of the collectors visiting MADRIDFOTO was high. I met interesting curators and the location of the fair in the centre of the city is perfect”. Pedro Cera (Lisbon) also agreed on the presence of major collectors and Blanca Berlín (Madrid), besides agreeing with the choice of the fair’s new location, highlighted an increase in the quality of the photography and the range of work on show. As she says, “MADRIDFOTO has lots of future”.